THINK BRANDY; NOW THINK AGAIN
Brandy used to be an old drink for the old-boy network. The creative rules were set in stone and everyone played by them.
But that’s not the way Burnt Faith saw it. They pictured a new brandy for a new generation. A British brandy playing at the same level as the big Cognac names, but with a style all its own — a ‘brandy without boundaries’.
Burnt Faith’s Simon Wright had worked at drinks industry giants. He’d masterminded Hawkes cider and sold it in 2018 to Brewdog.
NOW FOR SOMETHING COMPLETELY DIFFERENT.
All the old cues were redundant. The Burnt Faith brand needed to communicate British-ness, urban-ness, out-with-the-old-ness. It needed a visual language rooted in individuality and self-expression.
A GUTSY ATTITUDE THAT SAID, WRITE YOUR OWN STORY — WALK YOUR OWN PATH — DARE TO BE DIFFERENT.
BURNT = BREAKING WITH TRADITION.
FAITH = TRUSTING YOUR OWN STYLE.
We wanted to create a bottle so beautiful, so iconic, that no one would want to throw it away. A bottle to be proud to be seen with, with a million and one uses before it goes anywhere near the recycling bin.
All materials were chosen to live on way after the last drop had been drunk. The stopper is made of glass, so the whole bottle can go through one recycling channel. Same goes for the box. No plastic, no bubble wrap, just cardboard — 100% recyclable, all in one place.
Burnt Faith isn’t just a new brandy; it’s part of a movement — the spark for a whole new category.
“This three-year journey was inspired by a trip to Cognac which triggered the seed of the idea for Burnt Faith. I left inspired, not by what Cognac brands are but more by what they could never be. With a vision to push the boundaries of what brandy could be."
— Simon Wright, Founder, Burnt Faith