Burnt faith

Think brandy; now think again

Brand Creation, Brand Strategy, Brand Identity, Packaging, Brand Home and Campaign

The Challenge

Brandy had long been seen as old-fashioned. Burnt Faith’s founder, Simon Wright, who built Hawkes Cider and sold it to Brewdog in 2018, wanted to turn brandy upside down. His goal was to pioneer a British brandy category for a cool, urban audience, the first UK Brandy house and first distillation in London in 200 years. Big ideas. Bold thinking. We were in.

The Opportunity

To position Burnt Faith as a brand with attitude, one that celebrates individuality, confidence, and self-expression. This was a chance to make Brandy relevant again by giving it personality, purpose, and a point of view that set it apart from the traditional spirits world.

• MASTERS MEDAL, GLOBAL SPIRITS MASTERS

• Bronze, SAN FRAN WORLD SPIRITS

• Gold, American Craft Spirits Competition

• MASTERS MEDAL, GLOBAL SPIRITS MASTERS • Bronze, SAN FRAN WORLD SPIRITS • Gold, American Craft Spirits Competition

An Icon to Follow

We created a striking visual identity centred on an iconic marque. Inspired by the idea of faith, the logo is a cross formed from four stacked brandy barrels, giving it meaning and structure while staying bold and modern. Purple, traditionally a heritage colour, was flipped on its head to signal individuality and confidence. Every visual element reinforces Burnt Faith’s attitude: brandy that dares to be different.

BURNT = BREAKING WITH TRADITION.

FAITH = TRUSTING YOUR OWN STYLE.

Raise Up

The bespoke bottle was designed to be held, playing on the idea of faith and a chalice. Its form invites drinkers to lift it, to signal pride and celebration. Bold, confident, and tactile, the packaging embodies the brand’s energy and rebellious spirit.

House Rules

We reimagined the traditional ‘brandy house’ for a contemporary audience. The Burnt Faith Brandy House is an urban bar and distillery, designed for a new kind of consumer. It’s a space where attitude meets experience, flipping expectations and giving the brand a real-world presence that matches its purpose and personality.