BURNT FAITH

THINK BRANDY; NOW THINK AGAIN

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Brand guidelines, Brand home, Brand identity, Brand strategy, Competitor analysis, Consumer research, Packaging design,

Brandy used to be an old drink for the old-boy network. The creative rules were set in stone and everyone played by them.

But that’s not the way Burnt Faith saw it. They pictured a new brandy for a new generation. A British brandy playing at the same level as the big Cognac names, but with a style all its own — a ‘brandy without boundaries’.

Burnt Faith’s Simon Wright had worked at drinks industry giants. He’d masterminded Hawkes cider and sold it in 2018 to Brewdog.

NOW FOR SOMETHING COMPLETELY DIFFERENT.

He wanted to turn brandy upside down and inside out. Pioneering a British brandy category for a cool, urban audience.

Casks in a rack with Burnt Faith marque overlaid

Burnt Faith marque with patterned background

The first official UK brandy house, and the first distillation of brandy in London in 200 years. Bold thinking. Big ideas. We were in.

GLOBAL SPIRIT MASTERS WINNER

Person holding a bottle of Burnt Faith and a glass

In 2021, Burnt Faith had a great product and revolutionary vision. Now they needed everything else — brand strategy, proposition and visual identity. A bottle to put it in, a box for the bottle, and a brand home to help it spread its wings.

All the old cues were redundant. The Burnt Faith brand needed to communicate British-ness, urban-ness, out-with-the-old-ness. It needed a visual language rooted in individuality and self-expression.

A GUTSY ATTITUDE THAT SAID, WRITE YOUR OWN STORY — WALK YOUR OWN PATH — DARE TO BE DIFFERENT.

BURNT = BREAKING WITH TRADITION.

FAITH = TRUSTING YOUR OWN STYLE.

Burnt Faith casks in storage racks

A man standing in front of Burnt Faith casks with a nosing glass

Design thinking was born out of the brand name. And everything from bottle to brand home mirrors this progressive posture — ultra-creative and self-confident; a British brandy without boundaries.

We wanted to create a bottle so beautiful, so iconic, that no one would want to throw it away. A bottle to be proud to be seen with, with a million and one uses before it goes anywhere near the recycling bin.

All materials were chosen to live on way after the last drop had been drunk. The stopper is made of glass, so the whole bottle can go through one recycling channel. Same goes for the box. No plastic, no bubble wrap, just cardboard — 100% recyclable, all in one place.

SUPER-STYLISH. SUPER-MODERN.

Burnt Faith isn’t just a new brandy; it’s part of a movement — the spark for a whole new category.

“This three-year journey was inspired by a trip to Cognac which triggered the seed of the idea for Burnt Faith. I left inspired, not by what Cognac brands are but more by what they could never be. With a vision to push the boundaries of what brandy could be."

— Simon Wright, Founder, Burnt Faith